HEALTHSIMPLE | PATIENT EXPERIENCE | PUBLIC HEALTH | EMPLOYEE CULTURE | HUMAN CENTERED DESIGNHEALTHSIMPLE
HealthSimple is proof that necessity is indeed the mother of invention. Through our own family’s struggle to learn how to live with diabetes, we used our experience and design skills to help others trying to overcome the same learning curve.
Initially focused on diabetes, the company grew to serve millions of people living with various chronic health problems and created a new category of engaging education and community —giving people unprecedented confidence and involvement in their own health.
HealthSimple was acquired by McMcNeil Nutritionals (a company owned by Johnson & Johnson).
Healthsimple
Education / Life management tools
Our initial product offering is highly visual—a proven way to improve long-term knowledge building, and take the scary, overwhelming edge off of diabetes.
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New diagnosis kit
This glucose meter kit includes a warm welcome to HealthSimple’s community/tools, and helps families realize they’re not alone in at this surprising diagnosis moment.
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BodyBuddy
A series of approachable animations steps kids,
caretakers and friends through the basics of diabetes.
Simply put. Appropriately meaty. No doom and gloom.
HealthSimple
NUTRITIONAL PRODUCT EXPANSION
After the Johnson & Johnson acquisition, HealthSimple grew beyond diabetes to aid with other health concerns. Pairing food and nutrition with empathetic approaches to educate, motivate and gain confidence with health lifestyle changes.
HealthSimple
Brand Book
Guidance for Johnson & Johnson—and their creative agencies—as they grow the HealthSimple offering and preserve its unique and authentic spark.
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Advertising
Living with diabetes brings up a myriad of big emotions. These ads tease out some of the everyday realities—acknowledging the feelings and offering support.